Amazon has a massive Fitbit sale — up to 40% off its best-selling smartwatches and activity trackers

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Shop Amazon's best Fitbit deals from $99.99

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If one of your New Year's resolutions is to get in shape, then an activity tracker can be the perfect companion. Luckily for you, Amazon has a massive Fitbit sale right now, including up to 40% off its best-selling smartwatches and activity trackers.

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I've rounded up the best Fitbit deals from Amazon's sale below, with prices starting at $99.95. Today's discounts include our best-rated Fitbits at record-low prices, featuring smartwatches and ultra-slim activity trackers. Those deals include the Charge 6 fitness tracker for $99.95, the Sense 2 smartwatch for $189.95, the Versa 4 smartwatch for $119.95, and our best overall Fitbit, the Versa 3, for $157.47.

Discounts on Fitbits are rare outside holiday events, and today's sale lets you get a popular model for a bargain. These are limited-time offers, so you should kick off your 2026 health goals now with today's Fitbit sale.

Today's best Fitbit deals at Amazon

Fitbit Charge 6 Fitness Tracker
Fitbit Charge 6 Fitness Tracker: was $159.95 now $99.95 at Amazon

Not only is the Fitbit Charge 6 one of our favorite fitness trackers, but it's also one of the best Fitbits overall. The Charge 6 offers fitness basics, with 41 exercise modes and up to 7 days of battery life. Today's deal from Amazon is at a record low price.

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Fitbit Sense 2 smartwatch
Fitbit Sense 2 smartwatch: was $249.95 now $189.95 at Amazon

You can snag a whopping $60 discount on the Fitbit Sense 2, bringing the price of the smartwatch down to $189.95. The Sense 2 is one of Fitbit's most advanced health and fitness smartwatches, capable of tracking sleep and stress and featuring smartphone notifications, contactless payments, and GPS.

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Fitbit Versa 4 smartwatch
Fitbit Versa 4 smartwatch: was $199.95 now $119.95 at Amazon

You can get the feature-packed Fitbit Versa 4 on sale for $119.95 - the lowest price we've seen this year. The top-rated smartwatch features a built-in GPS for tracking runs, walks, and bike rides. Plus, it provides a daily readiness score to help you determine whether your body is ready for a workout or recovery, based on helpful insights.

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Fitbit Versa 3 smartwatch
Fitbit Versa 3 smartwatch: was $179.99 now $157.47 at Amazon

Amazon has a $20 discount on the best-selling Fitbit Versa 3 smartwatch. Our best overall Fitbit offers in-depth fitness tracking, and you don't need to pay extra for a Fitbit Premium subscription to get the most out of this smartwatch, unlike with other models.

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Mackenzie Frazier
Mackenzie Frazier

Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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