How to make an iconic videogame

"He told us that he would just tell the politicians all about it without showing it," Jones recalls. "And, to his exact word, we were on GMTV within one week. One hour of prime-time television talking about the game. Just as he had said!"

Games PR has become increasingly (and often rather annoyingly) savvy to the ways of controversy, so it is strange to recall that Jones' first GTA was the controversial sensation that it was, a mere twelve years ago.