In 2025, Surfshark shifted its focus from product consolidation to infrastructure depth, refining the underlying systems that support its cybersecurity and privacy services. This move came amid a year defined by the accelerating adoption of Generative AI technologies and a sharp rise in global data breaches, conditions that demanded more resilient, adaptive, and transparent VPN network architecture.
For Surfshark, the emphasis on technical groundwork reflected a broader effort to strengthen the performance, reliability, and trustworthiness of its platform in an increasingly volatile digital environment.
According to Vytautas Kaziukonis, CEO at Surfshark, the company’s primary goal for the year was to "significantly raise the bar for VPN performance." While the industry often focuses on flashy features, Surfshark’s 2025 strategy was rooted in stability and speed, ensuring that as internet usage grows more demanding, the VPN layer remains invisible.
The year of Everlink and 100Gbps
The most significant technical leap of 2025 was the introduction of Everlink, Surfshark’s patented self-healing VPN infrastructure, which keeps connections stable even when individual servers fail or go offline.
As users increasingly rely on mobile devices that constantly switch between Wi‑Fi and cellular data, maintaining a secure tunnel can be difficult because brief drops or handovers can momentarily expose traffic or force a full reconnection.
"In 2025, Surfshark... launched Everlink, an industry-first patented technology designed to deliver greater VPN connection stability," Kaziukonis explained. He described the feature as a "supporting, self-healing infrastructure" capable of seamlessly recovering dropped connections.
For the end user, this means fewer interruptions when moving from the office to the train, closing a common vulnerability gap where data can leak during a handover.
Alongside stability came raw power. To match the rollout of gigabit fiber in homes globally, Surfshark upgraded its backend hardware. "We deployed our first-ever 100Gbps bandwidth servers in response to the growing demand for higher bandwidth," Kaziukonis noted, aiming to ensure the VPN "won’t become a bottleneck."
This hardware upgrade was paired with software optimization in the form of "FastTrack." Built on Surfshark’s existing Nexus infrastructure, this technology optimizes traffic paths using a network of servers rather than a single tunnel.
According to Kaziukonis, this approach is capable of "boosting internet speeds by up to 70%," a substantial claim that positions them aggressively against speed-focused rivals like ExpressVPN.
AI adoption and the breach epidemic
Beyond infrastructure, Surfshark’s 2025 roadmap was dictated by the "massive surge in AI adoption." Kaziukonis highlighted that GenAI is now embedded in everyday tools, from browsers to smart home devices, "processing unprecedented amounts of personal data."
Q3 2025 alone had 90 million user accounts leaked"
Vytautas Kaziukonis, CEO at Surfshark
This technological shift created new vectors for attack. "We’ve also seen AI dramatically amplify phishing threats," Kaziukonis warned. In response, the company launched an Email Scam Checker, a tool designed specifically to help users identify fraudulent messages that have become increasingly convincing due to AI generation.
Furthermore, the sheer volume of data leaks drove the adoption of identity masking tools. Highlighting that "Q3 2025 alone had 90 million user accounts leaked," Kaziukonis emphasized the necessity of Surfshark’s Alternative ID and Alternative Number features. These tools allow users to generate aliases, preventing their real details from ending up in the datasets of data brokers or hackers.
What's planned for 2026?
Looking ahead, Surfshark appears ready to capitalize on the growing popularity of the “suite” approach to cybersecurity, where integrated tools work cohesively to protect users across every digital touchpoint.
The company’s 2026 roadmap suggests not only a continued expansion of its identity protection capabilities but also a stronger emphasis on demonstrating how these tools perform in real-world scenarios, bridging the gap between theoretical security benefits and everyday user experience.
"In 2026, we’re especially interested in seeing the real-world impact of identity theft coverage, which expands and strengthens our overall identity protection offering," Kaziukonis said. This signals a continued move away from being just a VPN and toward becoming a comprehensive digital insurance policy.
However, the core product remains the priority. Kaziukonis confirmed the company is looking forward to "rolling out improvements to service quality, including speed, latency, and connection stability."
The road ahead
Surfshark closes 2025 having successfully strengthened its technical core. By patenting self-healing connection technology with Everlink and upgrading to 100Gbps servers, it has addressed the fundamental user demands for speed and reliability.
However, Kaziukonis’s insights into AI and data breaches suggest the battleground for 2026 will be identity. As AI makes scams harder to spot and breaches more frequent, Surfshark’s strategy of combining robust infrastructure with tools like Alternative ID positions it well for a year where "informed decision-making is more important than ever."
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