This superb 77-inch LG OLED deal has already won the President’s Day sales

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Get a big-screen OLED for less at Best Buy

LG B5 with Big Savings badge in white overlay
(Image credit: Future)

Looking for a more affordable big-screen OLED TV? If so then this is the deal for you: right now the LG B5 77-inch is available for $1,499.99 (was $2,999.99) at Best Buy.

One of the very best TVs I tested in 2025, the B5 proves that OLED quality doesn't have to come at a completely premium price. It still delivers excellent picture quality, and a full range of smart and gaming features, for less than other step-up OLEDs.

LG B5 77-inch 4K OLED TV (2025)
LG B5 77-inch 4K OLED TV (2025): was $2,999.99 now $1,499.99 at Best Buy

One of 2025's best OLED TVs, the B5 delivers the contrast-rich, crisp picture quality you want from an OLED, with gaming features and performance that'll delight gamers, but saves you some money compared to step-up models. This deal at Best Buy nets you the 77-inch model for $1,499.99, a huge $1,500 saving!

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Brilliant OLED, lower price

LG B5 OLED TV with gold stopwatch inner mechanisms on screen

(Image credit: Future)

It's no secret how impressed I was by the LG B5 last year, giving it 4.5 stars out of 5 in my review. Not only is its picture quality up there with the best OLED TVs, it's also among one of the best gaming TVs you can buy right now.

The B5 delivers superb picture quality, with strong contrast, punchy and rich colors, crisp textures and superb motion. Whether it's the contrast-rich picture of The Batman or the staggeringly vivid Elemental, the B5 does an excellent job. It may lack the brightness of step-up OLEDs, but really this is my only complaint. Other than that, it ticks all the OLED boxes.

It also makes for an excellent gaming display. It supports 4K 120Hz, AMD FreeSync and Nvidia G-Sync, HGiG, ALLM and Dolby Vision gaming across all four of its HDMI 2.1 ports. It registered a measured 9.1ms input lag-time for responsive, smooth gameplay, which I appreciated when playing chaotic battles in Battlefield V, with targeting was razor-sharp.

While OLED is still a premium-priced technology, the B5 is a brilliant entry-level option that saves you some money in return for very few compromises. And with this President's Day deal, you can enjoy an OLED in a big-screen size for less.

More of today's best Presidents' Day sales

James Davidson
James Davidson
TV Hardware Staff Writer, Home Entertainment

 James is the TV Hardware Staff Writer at TechRadar. Before joining the team, he worked at a major UK based AV retailer selling TV and audio equipment, where he was either telling customers the difference between OLED and QLED or being wowed by watching a PS5 run on the LG 65G2. When not writing about the latest TV tech, James can be found gaming, reading, watching rugby or coming up with another idea for a novel. 

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