Jump to:

The GoPro Hero 13 Black drops to record-low $329 / £356 for Prime Day, and you get the ultra-wide Lens Mod

Deals
By last updated

GoPro's best-ever action camera sinks to a scarcely believable low price, Lens Mod included

GoPro Hero 13 Black and Ultra Wide Lens Mod on a blue background with TechRadar Prime Day text overlay
(Image credit: GoPro)
Jump to:

Want the best action camera money can buy? I've tested all the flagship models from GoPro, DJI, Insta360, and more, and my top pick is the GoPro Hero 13 Black – a camera that I billed as 'the future of action camera design'. The good news is that you can bag one for a whole lot less in the Prime Day sales – the Ultra Wide Edition costs just $329.99 at Amazon US (was $479.99) / £356 (was £459.99) at Amazon UK.

• Shop Amazon's full Prime Day sale

Auto-detected lens mods are the Hero 13 Black's party trick, and the bundle above includes the ultra-wide lens. Don't need that lens mod? The standard bundle costs £309 at Amazon UK (was £399). These are the biggest price cuts I've seen for GoPro's flagship action camera, and they're some of the top deals in the Amazon sales. There are several other Hero 13 Black bundles on sale too – I’ve got my eye on the Hero 13 Black in a fetching ‘Forest Green’ colorway – now just $359 / £329 at Amazon.

Today's best GoPro Hero 13 Black Prime Day deal (US)

GoPro Hero 13 Black Ultra Wide Edition
GoPro Hero 13 Black Ultra Wide Edition: was $479.99 now $329.99 at Amazon
Read moreRead less

Not only is $329.99 the lowest price I've seen for the Hero 13 Black, but it's also for the Ultra Wide Edition bundle, which includes the Ultra Wide Mod. This deal beats the previous low price by $50 – bargain! And with this deal, you'll be able to appreciate the Hero 13 Black's stand-out upgrade from the Hero 12 Black – Lens Mod auto compatibility, which I billed as the future of action camera design. Keen on a different colorway? There's the all-new Polar White edition for $359.99 (was $429.99).

View Deal

Today's best GoPro Hero 13 Black Prime Day deal (UK)

GoPro Hero 13 Black
GoPro Hero 13 Black: was £399.99 now £309 at Amazon
Read moreRead less

Landing back to its lowest-ever price in the UK, the Hero 13 Black costs just £309 for the standard bundle, or you can upgrade to the Accessories bundle for £379.99 and get an additional battery, memory card, and selfie stick. Fancy a different colourway? Try the Forest Green standard bundle for £329. Like the sound of the Ultra Wide Lens Mod? The Ultra Wide Edition is now on sale for £356 (was £459.99).

View Deal

There's a three-way tussle between GoPro, DJI, and Insta360 for the best action camera crown, and each brand has its own take on the format. So why do I still rate GoPro's Hero 13 Black as the best of the bunch?

Look beyond its 5.7K sensor and leading Hypersmooth stabilization skills, and you'll find a standout upgrade from the Hero 12 Black – auto-detected Lens Mods. That's right, you can swap out the standard lens for others in the range for different looks – be it ultra-wide, anamorphic, or macro, and the camera automatically detects which lens is in place.

GoPro Hero 13 Black in the hand

The Hero 13 Black with the anamorphic Lens Mod in place. (Image credit: Future | Tim Coleman)

Yes, Lens Mods and ND filters are pricey extras, but they give another string to your bow and led me to call the Hero 13 Black 'the future of action camera design' in my Hero 13 Black review.

Still, it might not be the model for you, so do check out the best DJI Osmo Action 5 Pro deals I've found below, plus how the two models compare.

More Prime Day action cam deals US

GoPro Hero 13 Black + Accessories Bundle
GoPro Hero 13 Black + Accessories Bundle: was $479.99 now $379.99 at Best Buy
Read moreRead less

If you're new to GoPro or like your action cams with extras, then this Hero 13 Black accessories bundle could be the best pick, with a huge $100 discount. This bundle includes all the gear you need to get filming, including an extra battery, memory card and selfie stick.

View Deal

More Prime Day action cam deals UK

DJI Osmo Action 5 Pro
DJI Osmo Action 5 Pro: was £319 now £267 at Amazon
Read moreRead less

DJI's superb Osmo Action 5 Pro action camera rivals the GoPro Hero 13 Black with an excellent feature set and impressive battery life, and it costs even less now in this Essential Combo for £267. Want two extra batteries and charging case? Then check out the Adventure Combo for £339 (was £409). Check out my GoPro Hero 13 Black vs DJI Osmo Action 5 Pro article, which covers the major differences between these flagship action cams.

View Deal
Timothy Coleman
Timothy Coleman
Cameras editor

Tim is the Cameras editor at TechRadar. He has enjoyed more than 15 years in the photo video industry with most of those in the world of tech journalism. During his time as Deputy Technical Editor with Amateur Photographer, as a freelancer and consequently editor at Tech Radar, Tim has developed a deeply technical knowledge and practical experience with cameras, educating others through news, reviews and features. He’s also worked in video production for Studio 44 with clients including Canon, and volunteers his spare time to consult a non-profit, diverse stories team based in Nairobi. Tim is curious, a keen creative, avid footballer and runner, and moderate flat white drinker who has lived in Kenya and believes we have much to enjoy and learn from each other. 


You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.