MacPhun Creative Kit 2016 review

Drama, beauty and bokeh are just a few mouse-clicks away. You can get rid of unwanted bystanders, too

MacPhun Creative Kit 2016

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Intensify is altogether more powerful and more complex than the previous two applications. It follows a similar route – offering a range of single-click preset effects backed up by manual controls – but this time they're presented as a list down the right side of the screen, rather than as thumbnail images.

Intensify can really bring your images to life with enhanced clarity, crispness, detail, saturation and contrast. For all its complexity and sophistication, though, it really only does one thing – it takes the localised 'clarity' adjustments now offered by most programs for giving pictures more punch, but then makes them a whole lot more complex with Pro Contrast, Structure, Detail and Micro Detail adjustments that quickly get confusing.

You can do a lot with this program. The manual controls offer a good deal of subtlety – if you have the patience to learn them – and it's also possible to 'stack' effects using Intensify's internal layers and masking system, and save your favourite effects as presets for re-use in future. It can deliver some really impressive results, but you may have to work a little to get the best from it.

Ultimately, Intensify feels too complicated for its relatively straightforward purpose. You can apply simpler localised contrast improvements in other programs and get a better HDR look with a dedicated HDR app like MacPhun Aurora (not in the Creative Kit, alas). Intensify feels like a worthwhile idea that's been taken a bit too far.

Rod Lawton
Freelance contributor

Rod is an independent photographer and photography journalist with more than 30 years' experience. He's previously worked as Head of Testing for Future’s photography magazines, including Digital Camera, N-Photo, PhotoPlus, Professional Photography, Photography Week and Practical Photoshop, and as Reviews Editor on Digital Camera World.