There are lots of swords, dragons and overly verbose dialogue. Apparently it's late October in this trailer, as someone mentioned winter was on the way?
10.08 First month free if you subscribe by April. Oooh, they're showing a new Game of Thrones trailer. Wonder if there will be boobs.
10.07 HBO Now is being launched now as a streaming package. Apple is the exclusive partner at launch. When you subscribe you get access to all the programming from the archives. Just need a broadband connection and an 'Apple device' - plus an HBO Apple TV channel.
10.06 That man is tanned.
10.05 Timmy C clearly loves Sex and the City. He smiled to himself when he mentioned it. But today - Richard Plepler, CEO of HBO is coming onstage. Friend of Apple, apparently.
10.04 Going right in with Apple TV. This doesn't sound good... Tim Cook said 'things' (plural) when talking about what was coming up.
Cook wants to talk HBO. Apple loves HBO.
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10.03 Apple has opened six stores in China in the last six weeks alone. It will have 40 by mid next year. Good news for you, Chinese Apple-loving TechRadar fans.
10.02 Tim Cook is here. Oh, it was a new store in China. It has a cantilevered second floor, apparently. Best kind of floor.
10.01 It's starting! HERE WE GO! There's a video of an Apple store. Another one. People are cheering. If Apple is announcing it has stores, it's a bit late. I'm in one now.
09.59 Nothing on the twittersphere yet. I'm waiting for someone to say something about something. Wonder what Anna Kendrick is up to?
09.58 Two minutes to go. What's going to happen? Who knows. Well, we do. It's going to be about a Watch.
09.57 Just started to need the toilet. This is bad news for all involved.
09.55 The feed is starting! I'm looking at video of journalists typing! Wonder what they're feeling, what they're thinking. Hang on...
09.42 Some generic electronica in the background. It's pleasant.
09.39 People around me are both SPEAKING and WRITING in German. Fact. Ich kanne nicht.
WHUT
09.35 So, don't forget to tweet @techradar or @superbeav: I want to know what else you think Apple could launch. The best (probably any) tweets will be published here while I fill in this beautiful time.
09.29 Just so we're all clear, I'm a bit mad. I've been hearing rumblings something big is happening today. There are secret spotlights all around.
I came here on the plane this morning expecting to be messing around with the Apple Watch again, before heading back to watch a spot of football. If something big happens I'll have to write LOADS to deal with it. I hope you appreciate this.
09.27 I'm in. Front row This picture will tell you all you need to know.
09.12 - You can find me tweeting @superbeav as I ramp up the excitement of walking through doors and finding a seat.
09.10 - Kneel before me, for I have the power. I'm the first one into the Apple Watch event. My mum will be proud. #first
First!
09.00 - There's just an hour to go. Will we see a "one more thing" today? How about new MacBooks, new MacBook Airs or an iPad Pro? Surely Apple isn't doing a second launch event just for the Watch? Surely...
06.00 Pacific - The Apple Store is down. I repeat, the Apple Store IS DOWN. Hopefully it's being stuffed full of 34 different combinations of Apple Watch as we speak.
Come back! We miss you
04.30 Pacific - THIS GUY. Tim Cook has kicked off the jokes early with this cheeky tweet in the early hours. Oh Tim, keep 'em coming champ.
Gareth has been part of the consumer technology world in a career spanning three decades. He started life as a staff writer on the fledgling TechRadar, and has grew with the site (primarily as phones, tablets and wearables editor) until becoming Global Editor in Chief in 2018. Gareth has written over 4,000 articles for TechRadar, has contributed expert insight to a number of other publications, chaired panels on zeitgeist technologies, presented at the Gadget Show Live as well as representing the brand on TV and radio for multiple channels including Sky, BBC, ITV and Al-Jazeera. Passionate about fitness, he can bore anyone rigid about stress management, sleep tracking, heart rate variance as well as bemoaning something about the latest iPhone, Galaxy or OLED TV.
