'Now's the time for the geeks in the trenches'

That's why Christian thinks the end of Brickhouse, Yahoo's idea incubator, doesn't signal the end of innovation at Yahoo. "It's a shame it got closed, but innovation is much more than just having a specialist department for it. Being a developer at the Yahoo Developer Network, I'm part of the team that looks after innovation. To me it happens by fostering internally and giving people time to build things. Microsoft does a lot of good research, Adobe has a lot of good stuff coming out of its labs, but you never see these things go live because they're just proof of concepts and then they're not going anywhere.

"Now's the time for the geeks in the trenches to stand up and show they can be as innovative as those specialist departments. Chinese developers, for example, are stunning but they're not the poster children of innovation. They do their work and are very pragmatic about it."