Apple Intelligence
Latest about Apple Intelligence

I've not bought an iPhone since 2012, but Apple could win me back in one key area
By Chris Hall published
My last iPhone was the iPhone 5 – here's what Apple needs to do to win me back.

I still use an iPhone 12, but if the iPhone 17 gets these 3 features, I'll finally be tempted to upgrade
By Paul Hatton published
I've not been tempted to upgrade in a long time, but maybe the iPhone 17 is the phone to force my hand.

I’ve finally found an Apple Intelligence feature I can’t live without - and it might convince you to buy an iPhone 17
By John-Anthony Disotto published
This iOS 26 Apple Intelligence feature is genuinely useful, and it might be enough to make you upgrade to the iPhone 17.

Have your say: what do you want to see from the iPhone 17?
By Roland Moore-Colyer published
The iPhone 16 is still one of the best phones around, but how can the iPhone 17 improve upon it? I want to know your thoughts.

GPT-5 is coming to Apple Intelligence soon, but it won’t solve Apple’s biggest AI problem
By Alex Blake published
ChatGPT’s GPT-5 model will arrive on Apple devices when iOS 26 launches next month.

Apple is ready to catch up in the AI market, CEO Tim Cook says
By Craig Hale published
Apple might be planning on expanding data centers and investing more in AI as it fights to keep up with Microsoft, Google.

'Apple must do this, Apple will do this' – Tim Cook rallies staff in face of AI delays
By David Nield published
Apple remains a long way behind when it comes to AI, but executives are confident about the future.

Frustrated Siri users claim the voice assistant is becoming unusable, as a relaxed Tim Cook says Apple is ‘making good progress’ on its 2026 reboot
By Alex Blake published
Tim Cook says Apple is “making good progress” on its Siri overhaul, but users are running out of patience.
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